Cold Traffic Profit Calculator

See your profit per customer.
Then see what it could be.

Plug in your numbers. If you don't have them yet, click any benchmark to load a typical value for a low-ticket coaching offer.

Inputs
Your numbers
1 Front-end
$
Low-ticket benchmark range: $7 to $97. Click a price to load it.
$7 $17 $27 $37 $47 $67 $97
benchmark $3,000
$
What you spend on cold traffic per month. If you haven't started yet, use what you plan to spend.
benchmark 3%
%
0% 1% 2% 3% 4% 5% 6%
Drag the slider to feel the impact. Typical range: 1 to 5%. 3% is solid. 5% is exceptional.
2 Order bump
benchmark — set front-end first
$
Bump prices typically run 40 to 60% of the front-end. The benchmark above scales with your front-end price.
benchmark 30%
%
0% 15% 30% 45% 60%
Percentage of front-end buyers who add the bump. 25 to 40% is healthy.
3 One-time offer
benchmark $197
$
benchmark 12%
%
0% 5% 8% 12% 16% 20%
Percentage of front-end buyers who take the OTO. 8 to 15% on a properly built funnel. Most coaches hit 2 to 5%.
benchmark $1.50
$
Used to estimate buyer count. $1.50 is typical for coaching cold traffic. Higher in competitive niches like finance ($3+) or weight loss ($2+).
Results
Profit per customer
Net profit per buyer
$0.00
After ad spend, per front-end buyer
Avg Order Value
$0.00
CPA (derived)
$0.00
— buyers / mo
Bump revenue / mo
$0
— buyers × 0% × $0
OTO revenue / mo
$0
— buyers × 0% × $0
ROAS
0.00x
Profit margin
0%
Verdict
Adjust your numbers to see the diagnosis.
Monthly Projection
What this looks like every month.
Monthly net profit
$0
Based on your current funnel
Monthly revenue
$0
All buyers + bumps + OTOs
Buyers / month
0
Front-end purchases
The Snowball
Where you start. Where you end up.

Month 0 is your numbers exactly as you entered them. Each column ahead shows realistic progression as the funnel gets built right — conversion climbing toward 3%, take rates approaching benchmarks, ad spend scaling aggressively once profit is proven, and a $5,000 high-ticket back-end working in the system from Month 3 onward.

Month 0 → Month 12
Monthly profit difference between where you start and where you end up
+$0 / mo
What to fix first
Your highest-leverage moves, ranked.
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